10 Simple Rules for Nicknaming a Franchise

If I ever accumulate enough money to buy a sports team, major or minor league, a lot of thought's going to be put into it's nickname. Time and again, I'm amazed at the sheer lunacy of the buffoons put in charge of creating mascots and "sellables" for our beloved sports teams. Over time as the number of appalling nicknames has risen dramatically and I've gotten more and more angry, I've